Token gating is a method that may be employed by NFT projects to give their NFT holders certain perks and benefits. For instance, sports-based NFT marketplaces may offer a feature where only owners of player cards can avail of an opportunity to, say, meet with the player for a chat. This drives up the value of the NFT making it that much more exclusive. It can also help creators control the distribution of their content and earn royalties for it while eliminating the middlemen. Therefore, token gating adds a whole lot more to the NFT space.
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