Mainstreaming NFT
Posted: 06 Jun 2021, 19:05
When Terra Virtua focused on NFT, we had one key goal; bring blockchain-based digital collectibles to the masses.
Of course, there have been / are a number of successful platforms in this area, but in general they seemed to target crypto-savvy collectors, which made it something like an exclusive club. The adaptation process was difficult for a newbie, and the excessive jargon intimidated everyone but the most dedicated.
So how did we approach this problem? The management team is made up mostly of people involved in video games - both in publishing and development - so they approached the task like a new game.
Here are the key elements:
Avoid jargon and abbreviations as much as possible
For example, when we talked about this sector to the uninitiated, we were always asked the same 2 questions:
- What does NFT? Then, when the answer was:
- What is a non-fungible token?
By the time we finished answering the second question, our eyes had dimmed and we had lost interest. So, in a nutshell, we've made the decision to always refer to digital collectibles - they're easier to define and understand. The cryptocurrency / blockchain sector is infamous for jargon, so we aim to avoid confusion but also not alienate our mainstream (NFT) community.
Avoid references to the
blockchain whenever possible The reason for this is simple; for most people blockchain = bitcoin and bitcoin = scam. There is no point in going on a crusade to recant any of these opinions; this will happen over time, and we are not obliged to talk about the nuances of the blockchain. Remember when video games were considered "brain rot" or the Internet was just a "porn" device. At first, new technologies are often viewed with suspicion and mistrust, and the blockchain is now going through this phase. So, when we talk about blockchain in Terra Virtua, we are talking about security, validity, authentication and rarity of digital collectibles. In other words, we are promoting a number (many) of the positive aspects of blockchain, but in a direct context with the services we offer.
Make the onboarding process as simple as possible
In terms of both registration and navigation through the site and the various applications we offer, to create a much more varied experience. User interface (UX) and user interface (UI) are two of the most important aspects of any digital application. There should be an intuitive "welcome" and logical progression through the registration and research stages.
Of course, there have been / are a number of successful platforms in this area, but in general they seemed to target crypto-savvy collectors, which made it something like an exclusive club. The adaptation process was difficult for a newbie, and the excessive jargon intimidated everyone but the most dedicated.
So how did we approach this problem? The management team is made up mostly of people involved in video games - both in publishing and development - so they approached the task like a new game.
Here are the key elements:
Avoid jargon and abbreviations as much as possible
For example, when we talked about this sector to the uninitiated, we were always asked the same 2 questions:
- What does NFT? Then, when the answer was:
- What is a non-fungible token?
By the time we finished answering the second question, our eyes had dimmed and we had lost interest. So, in a nutshell, we've made the decision to always refer to digital collectibles - they're easier to define and understand. The cryptocurrency / blockchain sector is infamous for jargon, so we aim to avoid confusion but also not alienate our mainstream (NFT) community.
Avoid references to the
blockchain whenever possible The reason for this is simple; for most people blockchain = bitcoin and bitcoin = scam. There is no point in going on a crusade to recant any of these opinions; this will happen over time, and we are not obliged to talk about the nuances of the blockchain. Remember when video games were considered "brain rot" or the Internet was just a "porn" device. At first, new technologies are often viewed with suspicion and mistrust, and the blockchain is now going through this phase. So, when we talk about blockchain in Terra Virtua, we are talking about security, validity, authentication and rarity of digital collectibles. In other words, we are promoting a number (many) of the positive aspects of blockchain, but in a direct context with the services we offer.
Make the onboarding process as simple as possible
In terms of both registration and navigation through the site and the various applications we offer, to create a much more varied experience. User interface (UX) and user interface (UI) are two of the most important aspects of any digital application. There should be an intuitive "welcome" and logical progression through the registration and research stages.