How are brands using NFTs for marketing?

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Marketing is a key part of running a business, As such, companies need to be able to understand and adopt cutting-edge technologies in order to strike a chord with their users. NFTs, therefore, are now being used to promote a brand. NFTs help lay the foundation for solid loyalty reward programs. Starbucks Odyssey is one example. Another way in which brands capitalize on NFTs is by launching their own collections. Taco Bell, for instance, was one of the first to launch NFTs based on its products. By dropping their collections on the world’s best NFT marketplaces, big names get even bigger. Therefore, there is a tremendous scope for brands to incorporate NFTs into their marketing strategies for the best results.

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