How can NFTs be used in loyalty programs?

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NFTs have been used for a wide array of things ever since they reached their zenith in 2021. From gaming to fashion, they have applications in an astonishing number of industries. Sure, they have been tried and tested in all these sectors. NFT gaming marketplaces, for instance, offer play-to-earn gaming. Celebrities have been releasing fan tokens that come with access to exclusive events and merchandise. However, NFTs have another interesting use case in the field of marketing. NFTs are being increasingly used for loyalty reward programs. The rarity of NFTs adds an aura of exclusivity to members, driving up the value of the brand, They’re also relatively easier and cheaper to produce. And of course, brands like Starbucks have incorporated fun challenges into their NFT loyalty reward programs, further illustrating everything that’s possible with NFTs.

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