Their core vision seems to be that they are empowering the creators. As an example from their old website where creators have not been given the full benefit of their work, they mentioned the resale price of certain sneakers (Yeezys in particular). These were rare, but costed "only" around USD 200 in the initial sale. However, certain buyers managed to buy up a large part of the available sneakers, then selling them for 2-3x, sometimes 10x, their own purchase price. But none of this ultimately lands in the pocket of the creators of the sneakers.
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